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Carin Rijnen
Executive - Leadership
Development & Coaching

Relator, Strategic, Learner,

Maximizer, Achiever (CliftonStrengths®)

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So, is it in strong beginnings or powerful endings? Or the journey in between?

Mine wasn’t a strong beginning, humbling actually. After my first law degree, I started working. I simply wasn’t interested in a law career. 

I knew that I would have to work harder, read more, learn constantly, listen to experts, stretch myself because I didn’t have the credibility of an applicable qualification. My motto was simple: in every position, I will do my utmost, I will master what is expected of me and then, stretch further. This focus, together with my leadership abilities and strengths, shaped my career. I excelled and at the age of 33, I was appointed as Executive Manager: Business Development. I then understood the value of a clear vision, strategy, structure, efficient processes and motivated people in achieving company goals.


A few years later I was confronted by the importance of time. I came across this quote of Coca-Cola’s former CEO, Bryan Dyson: “Imagine life as a game in which you are juggling some five balls in the air. You name them work, family, health, friends, and spirit. And you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – family, health, friends, and spirit – are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for balance in your life.”

I made my decision and for the following years raised our daughter.


I once read this quote of Jess Lair: “Children are not things to be moulded, but are people to be unfolded". Through my journey I came to understand the value of unfolding potential, instilling values and worth. I believe in Jesus and therefore know that all of us are created and born with a passion, purpose and dream in our hearts. We’re not perfect and we’re not created to be, we are

human, we will be challenged and stretched, we will be tested. That’s life. We need to strive for excellence, not perfection. To step into our purpose and our dream with passion and through a process of unfolding, we discover ourselves – our strengths and abilities, our gifts and personality, our weaknesses. Once we really know who we are, we can choose who we want to become.


People are key in achieving company vision and goals and therefore, through training and coaching I become part of people’s unfolding – the journey in between.

Ps 139:13 - 16

"…I will praise You, for I am fearfully and wonderfully made…"

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